My name is Roberto Aiello and i was born twenty nine years ago in Cosenza, a city in southern Italy. Just like my city, I am naturally warm hearted and have a 100% positive attitude towards my life and my job! I am very passionate about my work, the engine in my head is constantly turning out witty new ideas for projects which I am working on.
One of my first loves was music. When I was a child, I dreamed of becoming a disc-jockey. My career as a DJ did not last long as my life took a decisive turn at University. While obtaining my degree at the University of Calabria, I majored in multimedia techniques. It was during this time when I realized that I could combine not only my love of music, but also my love of design and the visual arts into a successful career. Upon graduation I became a web worker and, after gaining some experience in the field, went into media design.
Aside from my job, i am fascinated with every aspect of the visual arts. In particular i am drawn to cinema (editing and titling especially) and comics. My favourite is the Italian comic Lazarus Ledd (unfortunately reaching the last issue) but i enjoy american comics as well. I also love music of various genres such as Jazz, Acid Jazz, Electro-Pop and the Techno played by Moby, and every kind of contamination in music as well as in arts and cinema.
My passions are my first source of inspiration, but I also draw my ideas from all around me. The idea for a logo could come, for instance, while i am walking down the street and i see a leaf falling from a tree. It is much more than a leaf to me, it is a possible hint for my next idea. When i work i incorporate these ideas into designs wich fit my client's requirements and particular tastes. It is important for me to create something that is lively and innovative, but also unique to my client's identity.
I put a piece of my heart into all of my jobs, they are my creations and my main concern is that i give quality service to those who put their trust in me.